Voter Information Guide
VOTER INFORMATION GUIDE is California’s biggest and most powerful slate mail program for Democrat and Independent voters.
VOTER INFORMATION GUIDE reaches more Democrats in every election cycle than all of the other partisan Democratic slates combined.
81% of the candidates and ballot propositions that have participated in the VOTER INFORMATION GUIDE slate mail program have won their elections.
VOTER INFORMATION GUIDE:
- Runs from the partisan top of the ballot to the non-partisan offices and ballot propositions further down the ballot so voters truly can “use this guide when you mark your ballot”.
- Carries candidates and issues unique to each voter’s district and community. We never run multiple cities, counties or legislative districts on the same card. Others do.
- Mails to absentee voters early and polling place voters closer to Election Day.
- Offers participants the ability to target virtually unlimited messages to voters based on demographic and geo-political factors.
- Uses the same graphic design for each of the two slate pieces – Democrat and Independent voters – year in and year out to maintain voter familiarity.
For partisan offices, VOTER INFORMATION GUIDE carries only candidates who are registered Democrats. In non-partisan elections we carry candidates based on their qualifications for the office without regard to party affiliation, although preference is still given to registered Democrats.
VOTER INFORMATION GUIDE is published by Larry Levine & Associates, whose owner, Larry Levine, has been producing slate mail in California since 1971.
